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Rapiditas

First Facts

The Automobile and the State: 1930s Cover Art from R.A.C.I., the Royal Automobile Club of Italy

Prinz Heinrich-Fahrt 1908 und andere Sportszenen

Prinz Heinrich-Fahrt 1908 und andere SportszenenClick here to view Prinz Heinrich-Fahrt 1908 und andere Sportszenen(PDF)

This Prinz Heinrich-Fahrt 1908 und andere Sportszenen is a rare early German illustrated racing annual. Named in honor of Prince Heinrich, a brother of the German Emperor, The “Prince Heinrich Ride” was a road rally across northern Germany and only touring automobiles were allowed to compete—making it a kind of early stock car race. The annual also reported results from other important races that occurred in 1908.  The publisher of the annual is the Continental-Caoutchouc und Gutta-Percha-Compagnie and they manufactured tires in Germany. Thus, this annual advertises the reliability of their products and is an early example of motorsport marketing.

How We Crashed

How We CrashedClick here to view How We Crashed (PDF)

"How We Crashed" is Mr. T. H. Wisdom's written testimonial of how he wrecked his MG Sports Saloon while driving in the famous Mille Miglia road challenge in Northern Italy.  Originally published in the Daily Herald in 1937, MG published it as an advertising piece to promote the durability and safety features of the MG automobile. In his account, Wisdom also describes the excitingly chaotic essence of the great Italian road race, the Mille Miglia.  

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